Gist Kitsch

Kitsch (Loan word from German), also called cheesiness or tackiness, is art or other objects that appeal to popular rather than high art tastes. Such objects are sometimes appreciated in a knowingly ironic or humorous way, Kitsch is also related to the concept of camp, because of its humorous and ironic nature.

To brand visual design as "kitsch" generally implies that the work in question is gaudy, or that it serves a solely ornamental and decorative purpose rather than amounting to a work of true artistic merit.

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